Cloud Town

Cloud Town, a whimsical haven designed for relaxation and respite from overstimulation, is a collaborative project where I served as the Art Director. My role encompassed shaping creative direction, ideating concepts, and contributing to various project facets. This included research and writing for proof of concept, defining special requirements, devising specialized training, and establishing criteria for success. My creative contributions extended to crafting the marketing image using Procreate, formulating art guidelines with Adobe InDesign, illustrating the clubhouse interior and exterior in Procreate, and utilizing Vectorworks for both 3D modeling and design of the retail shop exterior, as well as creating the dimension plan. Leveraging my Bachelor's degree in psychology and experience as a therapeutic aide, where I assisted children with sensory difficulties, I brought a unique perspective to ideate the concept for Cloud Town. Throughout the project, we benefited from insights shared by special guests, including an estimator, engineer, and creative director. This collaborative journey allowed us to navigate the entire project lifecycle, from blue-sky ideation to successful completion.