Experiential Retail: Criterion Collection Experience

This conceptual project was tailored for The Criterion Collection, a company dedicated to licensing, restoring, and distributing "important classic and contemporary films." Driven by my passion for film as a source of inspiration, this experiential and immersive retail concept delves into extensive research on experiential retail strategies, location dynamics, storytelling in the context of film, costuming considerations, and practical feasibility. In the development of this concept, I utilized Adobe InDesign and Photoshop to craft exterior elevation designs. I employed SketchUp for the layout of the floor plan, combining creativity with practical spatial considerations.