Eternal Springs Mall

The benefit of this project was learning the stages of blue sky to completion of an original creative project, and how to pitch! The conceptualization of Eternal Springs Mall involves the transformation of an existing dormant mall, reviving the millennial dream of the 90s mall with a contemporary twist to create a fun and immersive experience. Taking this concept from its initial stages of blue-sky ideation, I developed and pitched the idea, winning the "Most Commercially Viable" award. I utilized skills in graphic design using InDesign to create the logo and rack card layout and marketing images. I used SketchUp for the floor plans, and procreate for the concept art drawings.